A Holiday Message to the Basics Community

A Holiday Message to the Basics Community
Happy Holidays!

This is the season for celebrating life with the people we love and reminding one another joyously that our lives are anchored in families and communities. It is also a time to remember that no matter who we are, no obligations are more profound than caring for children and passing along traditions to younger generations.

A great thing about living in the 21st century is that in addition to age-old customs, we can learn from science. The Boston Basics Campaign (BBC) distills the science of early-childhood development to help us understand what we can do together to ensure that all of Boston’s babies get a strong start toward reaching their potential.

Before beginning the BBC, we interviewed hundreds of Bostonians to ask what advice they would offer to parents of infants and toddlers. They emphasized important things like spending time together, being loving and patient, talking, reading, and following a nutritious diet. The responses showed that they already knew instinctively what is best for children.
The Basics add some additional ideas that are less top-of-mind, but also critical for early brain development and learning:

  • Managing stress – for both caregivers and children
  • Pointing to help infants associate words with objects
  • Playing grouping games to help toddlers realize that numbers correspond to sets of things
  • Noticing that infant and toddler play involves exploration and opportunities for impromptu teachable moments
  • Discussing stories when reading with little ones

Each of the above is a theme in the science of infant and toddler caregiving and central to The Basics. These practices promote the brainpower and the social, emotional, and academic skills that all of our children will need to thrive.

When relatives and friends gather this season, remember to turn family moments into learning moments by adding a good measure of The Basics. In the meantime, offer to watch the kids for stressed-out parents and caregivers who need some time to breathe or do holiday shopping.

As we enter this holiday season, let us be confident that The Basics are gifts to share with families of every community. Please talk about The Basics not only with the people you love, but also with others who you think might find them helpful. Send people to the website (www.bostonbasics.org) to watch videos and download booklets. If you are the parent or caregiver of an infant or toddler, The Basics are for you! Otherwise, please encourage the caregivers in your life to incorporate The Basics into their daily routines and affirm them enthusiastically when they do. It really matters!

The bottom line is that all infants and toddlers deserve to experience The Basics. Spreading them widely will brighten every hue in the rainbow of cultural traditions that we strive to honor and preserve in the City of Boston.

Best wishes,
Ron Ferguson

Faculty Director
Achievement Gap Initiative at Harvard University

#ItTakesaCommunity #Family

The Boston Basics are 5 fun, easy, and powerful ways that every family can give each child a great start in life.

It Takes a Community

Boston Basics News .
Holiday Campaign: Kick-Off
Dear Partners and Friends,

As families and friends begin to gather for the holidays, the Boston Basics is recognizing the important roles we all play to support the families of the youngest children in our city.

We invite you to join us in a campaign this seasonIt Takes a Community. We are highlighting the critical learning period during the first three years of life and how our collective work makes a difference.

We want to start by thanking the Boston Basics community and our partners. Together, we have made great strides this year. Trusted messengers in every sector of society—whose work deeply influences parents, caregivers, infants, and toddlers—are sharing The Basics citywide.

Over 100 sites are now incorporating The Basics into their daily work, including major hospitals, community health centers, libraries, early childhood programs, community centers, barbers, and faith-based organizations.

We hope you will participate by customizing the campaign message to highlight your organization’s work and help us spread the word. Or, invite your neighbor or church group to watch a Basics video. See other ways to join in below.
A Basics Community Contract

In the spirit of community, we are sharing A Basics Community Contract video.

It’s based on a poem written by Ron Ferguson, Faculty Director, Achievement Gap Initiative at Harvard University. Feel free to post on social media.
Join In
  • Keep an eye out for It Takes a Community billboard PSAs throughout the Commonwealth. Big thanks to Mayor Martin J. Walsh’s Office, one of our founding partners, and to the Massachusetts Department of Transportation for their collaboration.
  • Join us on Facebook and like our page, as we encourage communities to give the gift of time to infants and toddlers by doing The Basics. We will also be featuring the myriad ways partners support the development of children.
  • Share the videos. We will focus on the Maximize Love, Manage Stress video (Basics #1) and share tips that support parents & caregivers during this busy season.

    #ItTakesaCommunity  #DoTheBasics  #Family

We appreciate your celebrating this holiday season with us as we all continue to rally around and support the families of Boston’s youngest children.

The Boston Basics Team
The Boston Basics are 5 fun, easy, and powerful ways that every family can give each child a great start in life.

September 2017 Newsletter

Boston Basics.News.

With fall here once again and the crunch of leaves soon to follow, the Boston Basics is marking the season by sharing recent headlines. Partners have been active in communities with families, caregivers, and children across the city.

Ron Ferguson* continues to make the rounds in the news (see below), talking about the importance of early learning and the brain science behind the Basics. 
*Faculty Director, Achievement Gap Initiative at Harvard University

The Boston Basics welcomes Haji Shearer as he joins the team as the new Program Director. He will be leading the training and outreach effort to collaboratively embed Boston Basics practices across sectors.

For over two decades, Haji has held leadership roles in human services in Massachusetts, serving families and the parenting education community. Formerly the Director of the Fatherhood Initiative at the Children’s Trust in Boston, his first book, Facilitating Fathers’ Groups: 22 Keys to Group Mastery, was published in 2014, and his articles have appeared in the Boston Globe among other publications.
To schedule a training, contact: haji.shearer@thebasics.org

Coming Soon
We are busy planning more collaboration with partners in the months ahead. The team is hard at work creating an online Basics Community Toolkit that we will launch this winter, including new videos, tips, activity guides, and outreach materials. The toolkit will be a dynamic, multimedia resource to support organizations in integrating the Basics into their work. Stay tuned for highlights. 


In the Community: Partner Shoutouts

Partnering with the Boston Basics is great--It's exciting to offer the tools to parents. Moms are happy to tell us that they've explored the videos at home with their kids.
--Valerie Laboy, Teacher and Educational Manager, IBA Preschool

Everyone was joining in the fun at IBA’s (Inquilinos Boricuas en Acción) popular Family Picnic at their preschool in July, as they helped to spread the word about the Boston Basics. Little ones, siblings, parents, and grandparents celebrated community and Latino culture through a talent show, music, and more.

IBA is also embracing the Boston Basics as part of its ongoing activities. Staff talk about the Basics with parents during preschool tours and stream the videos for Open House. They are now folding the Basics into IBA programming for low-income families, which supports multicultural housing, education, and the arts.

The Massachusetts League of Community Health Centers deepened their partnership with us this summer by assigning recent Wellesley College graduate, Jasmine Vargas, to weave the Boston Basics into its technical assistance to health centers.

Jasmine worked on assessing Basics implementation and supported community training and education efforts. She connected with seven community health centers and presented Basics concepts at a well-attended Boston HealthNet Clinical Collaborative meeting with representation from 13 centers.

On a beautiful Saturday morning in July, excited and wiggly children of all ages came with their families to join the throng at the annual WGBH FunFest: A Day of Ice Cream and Music. 

An active partner since our inception, WGBH distributed Basics materials as part of the day’s festivities, including carnival games, moon bounces, coloring, kid-friendly music, and PBS characters like Curious George, Word Girl, and Clifford.

Allston-Brighton Family Support Network children enjoyed face painting and posed with favorite character Super Why!


In the News: In Case You Missed It
The inspiration and urgency for the Basics is grounded in national data. Racial and socioeconomic skill gaps are clearly present by the age of two—we can prevent that from happening.
--Ron Ferguson, Achievement Gap Initiative, Harvard University
Check out Ron’s WBUR interview, “Can the ‘Boston Basics’ Help Close the Achievement Gap? with Meghna Chakrabarti of Radio Boston. He discussed the fundamental importance of incorporating the Basics into a child’s early life experiences.

 In a Boston Globe article, Local Leaders Have a Better Chance of Fixing the Economy than Washington Does, Harvard Business School professor, Jan Rivkin, called out the Boston Basics as a model of civic and cross-sector collaboration.

One of our most shared social media posts on our Facebook feed was New York Times article, “The Birth of a Mother,” by Dr. Alexandra Sacks, on the transition to motherhood and little discussed feelings like fear, guilt, and frustration.

The Boston Basics are 5 fun, easy, and powerful ways that every family can give each child a great start in life.

April 2017 Newsletter


Boston Basics News

Week of the Young Child 2017
The Boston Basics Campaign is excited to be working with partners to celebrate the Week of the Young Child (WOYC), April 24-28. This week is part of a national campaign led annually by the National Association for the Education of Young Children. It is a celebration of early learning, young children, and families.

We’ll be shining a light on what babies need to learn and the great work of partners around the city. To support these efforts, the Boston Basics is offering a downloadable partner toolkit with easy ways to get involved: bostonbasics.org. We are building momentum by collaborating with allies and raising awareness about the critical importance of the first three years.


Join in the WOYC campaign on the Boston Basics Facebook feed! We are working towards creating a hub for conversation about how babies learn, and sharing tips on using the Boston Basics in everyday moments. We invite you to view the Editorial Calendar for sample posts and inspiration. Combine campaign hashtags: #WOYC17  #DoBasics  #ThinkBasics



Planting the Seeds for Early Learning


The Pediatric Department at Boston Medical Center is thrilled to partner with Boston Basics. The creative approach Boston Basics has developed…will allow us to focus health care on the whole child.

--Bob Vinci, M.D., Chief of Pediatrics, BMC

Every day, Rachel Hoch helps usher new babies into the world as a nurse practitioner in Boston Medical Center's MotherBaby Unit. She monitors and supports newborns and their families throughout their hospital stay.

Before moms and babies are discharged from the hospital, Rachel instructs families on a number of topics and helps them know what to expect. Since last summer, she has been sharing the Boston Basics in these conversations, and says her role is to “plant the seed” for the Boston Basics.

“I always talk about brain growth and that 80% of brain growth happens in the first three years—which is the perfect intro to the Basics,” says Rachel. She tries to show each family at least one of the videos, often in Spanish or Haitian Creole.

Nurse Hoch encourages moms and visitors to share the videos and website with their family and friends, finding that “the videos always bring smiles to everyone’s faces.” After watching, parents usually raise issues or questions about what they’ve seen. When older siblings are present, Rachel loves to talk to them about their “important job” of reading to the new baby. BMC is also distributing Boston Basics materials to nursing mothers through its weekly Baby Café.

Hospital leaders are looking into additional ways of spreading the Basics. Bob Vinci, Chief of Pediatrics, says, “The Pediatric Department at Boston Medical Center is thrilled to partner with Boston Basics. The creative approach Boston Basics has developed will improve child health by emphasizing a nurturing and stimulating environment. Our health care system will integrate their core principles into our clinical model and in doing so, will allow us to focus health care on the whole child.”



  • Week of the Young Child (Apr 24-28): Participate during this week by liking the Boston Basics on Facebook and sharing our posts with the parents and caregivers in your life.
  • Easily share the Boston Basics videos with your patients or clients by streaming them on an iPad or smartphone.
  • Older children can make a big difference in the lives of their little siblings and cousins by doing the Basics – they can read a book or play with them!


Did you know that babies start to recognize the sounds of language before they are born? Research on the infant brain and language development by Patricia Kuhl and her colleagues at the University of Washington, shows that developing babies are engaged listeners. Newborns can even detect the difference between their mother’s native language and other languages.

Babies also prefer the sound of their mother’s voice – just from listening in utero. Beginning with the earliest moments, babies are listening and learning from the people around them. The more we talk, sing, and point, the more we provide them with brain-building learning opportunities.

View Dr. Kuhl’s TED Talk “The Linguistic Genius of Babies.” 
Video Updates
  • Our videos are now available in Haitian Creole. Special thanks to the MIT-Haiti Initiative for support with translation and narration! Watch the videos here.
The Boston Basics are 5 fun, easy, and powerful ways that every family can give each child a great start in life.